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In this episode, Suzanne Dergacheva of Evolving Web brings a strategic lens to UX and content strategy in her presentation, "Stop Chasing Trends: Building Sustainable, User-Centered Web Experiences." She challenges developers, designers, and strategists to look beyond flash-in-the-pan web trends and root their decisions in deep user understanding and long-term content value.

Dergacheva introduces four powerful ideas for shaping better digital experiences:

1. Rethink navigation beyond just mega menus—make it intuitive, not overwhelming.
2. Use templated digital storytelling to guide users while maintaining design flexibility.
3. Build design systems with governance in mind, ensuring sustainability across teams.
4. Treat your website as a destination, even in an AI-first world—content still matters.

With an emphasis on journey mapping, content touchpoints, and governance, Dergacheva encourages a thoughtful, user-centered approach to website creation. If you're involved in digital strategy or site architecture, this episode is packed with actionable insights and a call to move from trendy to timeless.

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