Drupal Brief
Drupal Brief is the go-to podcast for quick and insightful AI generated summaries of the latest Drupal news, blogs, and podcasts. Stay informed and inspired in just a few minutes as we distill the most important updates and trends in the Drupal community! Drupal Brief is a podcast of Drupal Forge.
Drupal Brief
DrupalBrief: DrupalCon Atlanta - Build Direct Audience Relationships Through Content, Analytics, and AI
This Podcast is from a YouTube talk Presented by Brian, the CTO of WordPress VIP, titled "Beat the Gatekeepers" focusing on building direct audience relationships. He discussed strategies leveraging content, analytics, and AI to overcome intermediaries like social media, search engines, and app stores. The presentation outlined five types of websites based on their business goals: media, B2B/B2C marketing, e-commerce, and service portals, emphasizing the varying importance of traffic and transactions. Brian introduced Parsley, an analytics platform, and explained tactics for increasing traffic, engagement, and conversions, highlighting the crucial role of actionable insights derived from AI by feeding it diverse data sources. Ultimately, the talk advocated for a direct customer relationship as the most valuable for business growth.
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