Speaker 1: 0:48

Okay, so get this. There's now a Drupal module that uses AI to analyze your content's SEO. You heard right, but hold on, it gets even more interesting.

Speaker 2: 0:58

It does.

Speaker 1: 0:59

It does, because this isn't just for Drupal users. This exemplifies a trend I think we'll all be facing soon.

Speaker 2: 1:04

Oh, okay, I'm interested, I'm ready.

Speaker 1: 1:06

Like imagine having a robot editor looking over your shoulder, but instead of a red pen. It's giving you tips to rank higher on Google, but instead of a red pen.

Speaker 2: 1:12

It's giving you tips to rank higher on Google. That's wild. I mean. It's fascinating to see this kind of cutting edge technology being applied in the Drupal ecosystem. But this module it's called AI SEO Analyzer right, and it's brand new. It launched just last month, in August 2024.

Speaker 1: 1:30

Brand new meaning. We're on the front lines of something potentially huge here. And even if you're not a Drupal user this module it represents a much bigger trend. It's AI pushing its way into content creation, right Like a sneak peek into the future of SEO.

Speaker 2: 1:41

Absolutely. And what makes this module so interesting is how it works right. It doesn't just look at your text, it actually analyzes the raw HTML of your web page.

Speaker 1: 1:51

Okay, hold on. For those of us who don't speak fluent code, what does that mean exactly? Leslie KENDRICK, MEDINA.

Speaker 2: 1:55

JR Well MARK MIRCHANDANI- why is that important? Leslie KENDRICK, medina JR.

Speaker 1: 1:58

Think of it like this the AI gets to see your website's blueprint not just the finished houseray vision, to see beyond, just the words on the page.

Speaker 2: 2:13

Exactly.

Speaker 1: 2:14

And speaking of the AI, I was curious is it using something like you know, chatgpt under the hood?

Speaker 2: 2:18

That's a really important question because it gets to the heart of how these tools work. While ChatGPT is one example of a large language model, imagine it like a super brain trained on massive amounts of data. This module is actually designed to work with a variety of these models. It's not limited to just one.

Speaker 1: 2:36

So it's like having an adapter. Yeah, it lets you plug in different AI brains, each with its own strengths and weaknesses. That's really interesting and it makes you wonder could you have AI SEO tools specifically trained on certain types of websites or content?

Speaker 2: 2:51

You're spot on. We're already seeing signs of this specialization happening in the AI world.

Speaker 1: 2:56

So instead of a one-size-fits-all AI for SEO, we could have specialized ones.

Speaker 2: 3:01

Yeah.

Speaker 1: 3:02

Like an AI that's mastered the art of ranking gardening blogs or another one that's all about e-commerce for vintage clothing. That's amazing, yeah, but it also feels like a bit of a double-edged sword.

Speaker 2: 3:12

Right, absolutely. On the one hand, this specialization has the potential to be incredibly powerful. Imagine an AI that understands the specific nuances of your niche, the keywords your audience uses, even the latest trends in your industry. It's like having a super-powered research assistant who can sift through mountains of data and tell you exactly what works.

Speaker 1: 3:35

Okay, that part sounds amazing, but what's the downside you're hinting at?

Speaker 2: 3:38

Well as with any powerful tool, there's always the risk of misuse or over-reliance. Just because an AI tells you to do something doesn't mean it's always the right advice. Right, we need to be careful not to blindly follow these tools without understanding the why behind their suggestions.

Speaker 1: 3:54

Yeah, it's like the old saying give a man a fish, you feed him for a day. Teach a man to fish and you feed him for a lifetime. Right.

Speaker 2: 4:02

Except in this case, it's more like give a content creator an AI SEO tool.

Speaker 1: 4:07

And they might get a temporary ranking boost, but teach them how to use that tool effectively and how to think critically about the advice it's giving, and you empower them to navigate the ever-changing landscape of SEO for years to come.

Speaker 2: 4:20

Oh, I like that, because this isn't just about learning to speak AI. It's about understanding that AI is a tool, not a replacement for our own knowledge and skills. In fact, the source material mentioned something about being able to customize the prompt you give the AI.

Speaker 1: 4:36

Yes, that's a critical element here. Think of the prompt as, like the set of instructions you give to the AI. It's like typing your question into a search engine Right. The more specific and well-crafted your prompt is, the more relevant and helpful the results will be. So even if everyone is using the same underlying AI, the results you get could be totally different based on the prompts you use. That puts a lot of power back in the hands of the content creator.

Speaker 2: 5:00

Right, exactly, and this is where understanding SEO fundamentals becomes even more important. Right. You need to know what keywords to target what your audience is searching for and how to structure your content effectively in order to craft those killer prompts that get results.

Speaker 1: 5:14

So it's not a matter of AI replacing SEO experts. It's more like AI is giving those experts a supercharged toolkit to work with.

Speaker 2: 5:23

Precisely, and this collaboration between human expertise and AI insights. This is where things start to get really interesting. Let's say you're writing a blog post about, for example, the best hiking trails in Yosemite National Park. You could use an AI SEO tool to help you research relevant keywords.

Speaker 1: 5:39

So, instead of just guessing what people are searching for, you're getting data-driven suggestions from the AI.

Speaker 2: 5:45

Exactly. You might find that best family-friendly hikes in Yosemite is a high-volume keyword, or that Yosemite trails with waterfalls is trending, but the AI doesn't stop there. You can then use that keyword data to craft a very specific prompt.

Speaker 1: 6:01

So, instead of just telling the AI analyze my blog post about Yosemite hikes, you could say something like analyze my blog post about family-friendly hikes to waterfalls in Yosemite, focusing on keywords related to ease of access and scenic views.

Speaker 2: 6:14

Exactly. You're essentially guiding the AI to give you the most relevant and actionable feedback for your specific content goals.

Speaker 1: 6:22

So it's like having a conversation with the AI, guiding it to give you the insights you need instead of just a generic report.

Speaker 2: 6:27

Yeah.

Speaker 1: 6:28

But let's be honest. Not all AI SEO tools are created equal. If our listeners are out there thinking this all sounds great, but how do I know which tool to trust?

Speaker 2: 6:36

Right.

Speaker 1: 6:37

What advice would you give them?

Speaker 2: 6:38

That's the million dollar question, isn't it? It's like the Wild West out there right now, with everyone claiming to have the best AI powered solution, but I'd say the first thing to look for is transparency.

Speaker 1: 6:49

Transparency Like. What do you mean by that?

Speaker 2: 6:51

Well, when you're considering an AI SEO tool, don't be afraid to ask tough questions what data was the AI trained on? Is it a general purpose AI or was it specifically trained on content and SEO data? And if so, what kind of content? Because a tool trained on social media posts might not be the best fit for optimizing your blog.

Speaker 1: 7:13

It's like choosing a specialist right.

Speaker 2: 7:15

That's it.

Speaker 1: 7:15

You want a heart surgeon, not a general practitioner if you're having heart problems.

Speaker 2: 7:19

Exactly and just like you'd research a surgeon's credentials. You want to see what other users are saying about this AI SEO tool.

Speaker 1: 7:27

Oh OK.

Speaker 2: 7:28

Are people in your niche seeing good results? Are they finding the advice helpful and actionable?

Speaker 1: 7:34

Reviews are everything these days and speaking of things to watch out for. Seo is constantly changing. How can you tell if an AI tool is up to date with the latest algorithms and best practices? How can you tell if an AI tool is up to date with the latest algorithms and best practices?

Speaker 2: 7:45

That's a critical point. You don't want a tool that's stuck in 2023 when it's 2024, right?

Speaker 1: 7:50

Right.

Speaker 2: 7:50

Look for tools that are constantly learning and evolving, the ones that are plugged into the latest SEO trends.

Speaker 1: 7:56

Yeah.

Speaker 2: 7:57

Some tools even show you how their advice connects back to specific algorithms, so you're not just taking their word for it.

Speaker 1: 8:03

It's like having access to the AI's thought process. You can see the why behind the what, which you know. That helps you trust the advice more.

Speaker 2: 8:18

Precisely. Knowledge is power, especially in the world of AI. The more we understand how these tools work, the better equipped we'll be to use them effectively and ethically. You know, we need to be responsible stewards of this technology.

Speaker 1: 8:25

Because, ultimately, this isn't just about getting higher rankings on Google. No, it's about creating valuable, engaging content that connects with your audience, and AI can be a powerful tool to help you do that, but it's not a magic bullet.

Speaker 2: 8:38

Absolutely your own creativity, your unique voice, your understanding of your audience. Those are the things that will truly set you apart in the age of AI. The tools are evolving rapidly, but the fundamentals of good content creation still apply.

Speaker 1: 8:52

So, to wrap things up for our listeners, today we've journeyed into the world of AI-powered SEO. We started with a single Drupal module, but uncovered a universe of possibilities and considerations.

Speaker 2: 9:04

It's a rapidly changing landscape, but hopefully this deep dive has equipped you with the knowledge and, dare I say, healthy skepticism to navigate it effectively.

Speaker 1: 9:14

And remember, whether you're a Drupal enthusiast or just starting to explore the power of AI for SEO, the future is unwritten.

Speaker 2: 9:21

Keep asking questions, keep experimenting responsibly and, most importantly, keep creating amazing content.

Speaker 1: 9:28

Until next.